What Camera Do Instagram Influencers Use

The hush-hush to viral growth on Instagram right at present? You guessed it: Instagram Reels.

"Since introducing Reels to our Instagram channel terminal year, we've seen our engagement abound by 280%," shares Later'due south Social Media Manager, Mel Brittner.

But landing the perfect Reels strategy — and knowing how to apply *all* the different features — is no mean feat.

We're sharing everything you need to know about Instagram Reels in this ultimate guide:

Table of Contents:

What Are Instagram Reels?
How to Make Reels on Instagram
How to Add Audio to Reels
How to Admission Instagram Reels Insights
How the Instagram Reels Algorithm Works
What Are Instagram Reels Bonuses?
v Things You Demand to Know When Creating Instagram Reels

What Are Instagram Reels?

Instagram Reels are short-form, vertical videos that can be upwards to 60 seconds long.

Instagram users tin record and edit together video and photograph clips set to music and share them to their Feed, Stories, and the Reels explore page.

The popular video feature is available in the The states and l other countries.

Since their inception, Instagram Reels accept been an astonishing style for brands and businesses to flex their creative muscles and add a visual experience beyond a grid post.

And what makes Reels unlike is that instead of user's merely seeing Reels from accounts they follow, users see Reels from all Instagram accounts on the Reels tab.

Afterward is a social media planning and scheduling tool trusted by over 4M brands and creators. Schedule your Instagram, Facebook, Pinterest, Twitter, LinkedIn, and TikTok posts in advance with Later , for costless!

How to Create an Instagram Reel (a Pace-by-step Guide):

Since their inception, Instagram Reels accept been an astonishing way for brands and businesses to flex their artistic muscles and add a visual experience beyond a grid mail.

Here'due south how to create your first Instagram Reel in 4 steps:

Storyboard Concept
Shoot Instagram Reel
Preview and Add Effects
Share Instagram Reel

We're breaking downward all the steps in this mail service (keep scrolling!) – only if video is more your thing, check out this quick YouTube tutorial :

Step #1: Storyboard Your Concept

You lot know how the saying goes, declining to plan is planning to neglect. Then, before you lot step in front of the red calorie-free, it's best to put a program in place.

Hither are some questions to answer and get you started:

What topic would brand the nearly sense for your business or brand – mode and styling? Food recipes? Wellness tips?
Are there whatsoever that feel like a natural fit for your brand right now?
How will your Reels content be cohesive with your Instagram feed posts or Stories?
Who is your target audience and what type of content volition speak to them? Information technology could be tutorials, behind-the-scenes, or a "day in the life."

From there, spend time perusing the app and take stock of visuals, text, trends, and aesthetics that you could borrow inspiration from.

One time you've got a solid understanding of your direction, storyboard your content by breaking down the clips yous need to shoot in order to make the concept work.

That fashion, you'll gain a visual understanding of how your Reels will plow out – and have a clear plan to work from!

Step #2: Shoot Your Instagram Reel

Now it'due south time to shoot your Instagram Reel.

You can create and admission IG Reels in iii different means:

The Reels tab
Your Instagram home screen
The Instagram Stories camera

#1: How to Create a Reel From the Reels Tab

To create a Reel from the Reels tab, tap into the Reels tab and press the camera icon on the top right.

#ii: How to Create a Reel From the Instagram Home Screen

To create a Reel from the Instagram home screen, tap the "+" on the elevation correct and scroll to the Reels tab at the lesser of the screen.

#3: How to Create a Reel From the Instagram Stories Camera

To create an Instagram Reel using the Instagram Stories camera menu, follow these steps:

Open the Instagram Stories camera and observe the Reels icon positioned either between the default Normal mode and Create way or on the bottom carte du jour next to "Story":

Reels can be recorded in a series of clips, in a single stream, or shot externally and uploaded.

To add together external clips from your camera roll to your Instagram Reels, select the "+" icon in the bottom left corner.

To shoot footage internally in the Reels app, agree the recording circle in the eye of the screen.

You can add music to your footage past tapping the audio icon and searching for a song from the Instagram music library. Or, use your ain original sound by simply recording a Reel with it.

You can also select which part of a song you lot want to feature.

When yous share a Reel with original audio, your audio will be attributed to y'all, and if you have a public business relationship, users can create Reels with your audio by selecting "Use Audio" from your Reel.

From the left sidebar you'll also take the pick to cull the speed of your video (the default is 1x) from .3x, .5x, 1x, 2x, 3x, or 4x.

For hands-free filming, take reward of Instagram's timer and inaugural effect.

The timer allows you to record whatsoever of your clips easily-free. One time you press record, you'll run across a 3-2-1 countdown, before recording begins for the corporeality of fourth dimension y'all selected.

Yous'll also have the option to align your clips. This tool comes in handy when you're looking to create seamless transitions between moments in your footage.

To admission effects, tap the 3 stars icon in a higher place the tape button. There you tin browse Instagram'due south effects gallery.

To lookout, trim, or delete footage, tap the back arrow and tap on a clip to edit.

Afterwards is a social media planning and scheduling tool trusted by over 4M brands and creators. Schedule your Instagram, Facebook, Pinterest, Twitter, LinkedIn, and TikTok posts in advance with Later , for free!

Pace #3: Preview and Add together Additional AR Furnishings and Text

In one case y'all're happy with the clips, tap on over to "Preview".

To bring your content to life, yous tin take advantage of Instagram'southward many effects.

If you're familiar with Instagram Stories tools, you'll recognize most of these tools:

Text: Say more than by adding text to your Reels.
Draw: Utilise the draw tool to add some extra flare.
Stickers: Include captions, GIFs, the time, and a plethora of fun Instagram stickers.
AR effects: Search from Instagram'southward endless gallery of AR furnishings created past Instagram and creators around the world.
Filters: Swipe left to access filters to add together to your Reels.
Audio: In case you missed it earlier, y'all can besides add sound from Instagram's music library at this stage – in addition to recording a voiceover, or adding audio effects.

TIP: Explore trending audio on Instagram by heading to the Reels tab – take a ringlet and note any tracks that have the "trending" arrow for your next clip.

Footstep #4: Share Your Instagram Reel

At present information technology's time to share your creation.

Tap "Next," cull a cover photo and write a captivating caption that speaks to your Reel.

From here, toggle whether you lot'd like to share your Reel to the Instagram Feed. We recommend sharing to Feed for the best reach.

Next, crop your contour paradigm, equally this is how the comprehend paradigm will display on your profile's grid.

To tag Instagram accounts in your Reel, tap "Tag People" – hither you'll likewise have the selection to invite a collaborator.

If the user accepts your invite to collab, your mail service will be shared with their followers and they'll exist shown equally a co-writer on the mail.

You can also rename your audio (if yous've created your own), add a location, and toggle "Recommend on Facebook" to increase your reach.

Finally, tap "Share."

And just like that, you've successfully posted your very start Reel – task done!

Instagram Reels Dimensions: Recommended Aspect Ratio and Video Size

Much similar Instagram Stories, Instagram Reels are designed to be viewed vertically, full-screen, and on mobile.

With this in heed, it's best to create content with an attribute ratio of 9:16, and with a size of 1080 pixels x 1920 pixels.

Shooting and editing directly on mobile is a skillful fashion to stick to the optimal dimensions.

Remember, the lesser fifth of a Reel is where the video explanation is displayed. Avoid having important visual elements in this department if possible.

Should You Shoot and Edit Reels in Instagram?

When it comes to the Instagram Reels algorithm, creating original content for IG Reels is all-time.

But, that doesn't mean you have to shoot and edit all your footage within the Instagram app.

If you're looking to chief transitions and edit content to a specific beat, information technology could be easier to save footage to your photographic camera roll and edit it using a third-political party app – before uploading to Reels.

The nearly beginner-friendly apps for editing Reels include:

Splice
InShot
Videoleap
Beatleap

For the best results, add together on-screen text, captions, voiceovers, and audio in Instagram after y'all've uploaded your edit – this volition assist the Reels algorithm to accurately categorize your content, and will also make sure your video is shown on the relevant sound discovery folio.

TIP: Instagram's algorithm deprioritizes content that is visibly recycled from other apps (such as TikTok), as well as low-quality video content.

So, it's best practise to create Reels content on Instagram rather than TikTok.

Create a free account and showtime scheduling your Instagram posts with After today – it'll have less than five minutes.

How to Find and Add Audio to Instagram Reels

Music is a huge function of Reels – just like on TikTok.

At that place are a few ways to notice and add audio to your Instagram Reels:

Scroll through Reels to find trending audio and select "Use Sound".
Utilize Instagram's music library or scan your saved audio.
Search for specific audio clips.
Check out Later's weekly Reels tendency resource.

Once you find a good soundtrack, take a peek at the other videos using that audio and see what's out at that place. It never hurts to take inspiration and bound on a trend.

Why Can't I Admission Instagram Reels Music?

If you notice your business relationship doesn't have admission to the entire Instagram music library, this could be due to your location, business relationship type, device settings, or concern account category.

The majority of concern business relationship categories have a restricted library due to copyright terms and conditions, but "Entrepreneur" categories have full access.

If you lot all the same don't take access to Instagram Reels music, there are means to work around it.

Either record original music and sound or edit your video exterior of Instagram Reels.

Note: If you upload original music outside of Instagram Reels, your videos might non exist displayed under the associated Audio page – which volition reduce the visibility of your Reel.

How to Access Instagram Reels Analytics

You can access insights for Instagram Reels. Insights are available in two areas:

On individual Reels
The Instagram Insights tab

How to Access Instagram Reels Insights on Individual Reels:

To see how a specific Instagram Reel is performing, follow these steps:

Visit the Reels tab on your profile page and open up a Reel y'all want to see insights on.

From here, tap the three dot icon in the bottom right-hand corner of the screen, and select "Insights."

Hither, users tin can see metrics including:

Plays: The verbal number of times your Reel has been played.
Accounts Reached: How many Instagram users saw your Reel.
Likes: How many users liked your Reel.
Comments: The number of comments.
Saves: The amount of times your Reel was saved.
Shares: How many Instagram users shared your Reel with some other Instagram user or on Instagram Stories.

How to Access Instagram Reels Insights:

To run across how your Reels are performing overall, caput to your Instagram contour and select "Insights."

From here, you lot can browse through and see how your different Reels videos are performing alongside one some other.

You lot tin organize your Reels insights past:

Comments
Likes
Saves
Reach
Plays
Shares
Reels Interactions

How Does the Instagram Reels Algorithm Work?

Since Instagram Reels feed is entirely made up of suggested content, knowing how the Instagram Reels algorithm works is a major advantage.

The Instagram Reels algorithm favors Reels that:

Take high appointment (such every bit comments, likes, shares, saves, and watch time).
Utilise creative tools like text, filter, or camera furnishings.
Have vertical dimensions.
Use music from the Instagram music library and/or original audio you create or find on Reels.

With these positive indicators in mind, it's worth creating Reels that:

Are entertaining and fun (i.e. delights people, grabs their attention, makes them express mirth, or has a fun surprise or twist).
Are inspiring (i.e. starts a trend that others tin easily participate in).
Are experimental! Try something new, be yourself, and see what works for you.

On the flip side, the Reels algorithm does not favor Reels that:

Are blurry due to low-resolution.
Are uploaded with a border effectually them.
Accept the bulk of the image covered by text.
Practise not come acrossInstagram's Community Guidelines.
Are visibly recycled from other apps (containing logos or watermarks).

With this in heed, it's worth creating loftier-quality Reels directly in Instagram.

How to Earn from Reels With Instagram Reels Play Bonuses

According to Instagram, "Reels Play bonuses are opportunities for creators to earn money directly from Facebook and Instagram for creating content that their communities love."

It's unproblematic: creators can make coin based on the amount of plays their Reel gets.

As long as you have a business or creator account (and access to the program) all you have to do is share Reels to Facebook and Instagram. Instagram will pay out on Reels that get at least 1,000 views over a 30-mean solar day menses.

NOTE: The Reels Play bonus program is currently just available to select creators in the US.

5 Tips for Creating Viral Instagram Reels

#1: Employ On-screen Text and Captions

We know 85% of video on Facebook is watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users.

Plus, non only are subtitles great for people who picket without sound, but they're invaluable for those with hearing difficulties.

To add video subtitles you tin use Instagram's airtight explanation sticker.

Tap on the sticker icon and select "Captions."

Information technology may accept a few seconds for the audio to transcribe. One time they've pulled through, yous tin go through and edit the text to brand sure it's all correct.

TIP: Brand sure your closed captions are visible in every part of the Instagram app past positioning them in the eye of your screen.

#2: Apply Trends equally Inspiration

Like to TikTok, Reels come and go quite quickly.

To hop on a tendency before it becomes former news, accept a few minutes each morning to curlicue through the Instagram Reels tab and other creators' profiles to run into what they're sharing.

Is there anything that seems to consistently pop up — a particular vocal? An sound clip? A dance trend?

If so, click on the music to run across how many other creators have used the sound. Curlicue through the videos to get an idea of what the trend is.

Or, bookmark this Reels trends resource updated weekly.

#iii: Drive Traffic past Encouraging Viewers to Head to Your Link in Bio

The best mode to drive traffic from Reels is by including a clear call-to-activity (CTA) that encourages people to head to your link in bio.

This could be with on-screen text placement, a verbal phone call-out, in your video caption, or all of the above.

You lot can utilise a link in bio tool, like Afterwards'south Linkin.bio, to create a mini landing folio with multiple link buttons and clickable images:

This is a keen way of getting more value from your link in bio, and it only takes a few minutes to set up.

Make the most of your Instagram link in bio with Linkin.bio by Later — get started today.

#4: Observe Your Niche and Postal service Consistently

One of the best ways to proceeds virality on Instagram Reels is past finding your niche and posting consistently.

At that place are then many Instagram users with a broad range of interests and hobbies. No matter what your brand or business does, in that location'due south a niche for you!

If you're a skincare brand, you could product tips tips like @glowrecipe. And if you're a bakery, you could go behind-the-scenes in the kitchen like @jennaraecakes:

And fifty-fifty if your kickoff few Reels don't garner a ton of traction or engagement, keep going! Merely like anything else on social media, it'southward all virtually trial and error.

#5: Include 3-5 Hashtags

Including 3-5 hashtags tin can exist a great way to assist the Instagram algorithm "empathise" your content and serve it to relevant audiences.

For case, using hashtags like #easyrecipes, #mealideas and #dinnerinspiration volition indicate to the Instagram Reels algorithm that your content is about nutrient — which may increase the likelihood of it existence served to users who are actively engaging with similar content.

Every little helps!

Any your brand or business organization, in that location's a creative opportunity waiting for you with Instagram Reels.

Fix to jump in and create your first Instagram Reel? Hither are our top five resources on the Later web log to help you lot get started:

How to Create + Upload Your First Instagram Reels in 3 Easy Steps
How to Hack the Instagram Reels Algorithm – According to Instagram!
15 Instagram Reels Ideas to Postal service Today
7 Instagram Reels Predictions for 2022
The Superlative Instagram Reels Hacks You Need to Know

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Source: https://later.com/blog/instagram-reels/

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